What are your golf grips really made of?

You’ve probably thought more about the materials in the head or shaft of your golf clubs than your grips. But did you know the grips are the most important component of your golf clubs? In fact, one of the most important factors in determining how durable golf club grips will be, is the materials from which they are made.

There are three main kinds of golf grip materials: cord, rubber and synthetic blends. These materials are sometimes combined so an otherwise smooth rubber golf grip can include cord material or a synthetic blend may include rubber – giving a bit more elasticity without adding too much to the cost of production.

Overly soft rubber golf grips and synthetic grips have traditionally been popular with causal players. This is because these materials are less rough on the hands than cord grips. Cord grips – while popular among those who suffer from sweaty hands or who often play in the rain – have a reputation of “ripping up” a player’s hands.

Many players who choose cord grips wish they could find a more durable golf grip but don’t want to lose the tackiness/wet-weather qualities inherent in their abusive cord grips. Here at PURE Grips, we’ve discovered a proprietary rubber blend that makes for a smooth rubber golf grip capable of remaining tacky in the rain and when hands get sweaty. These rubber golf grips prevent the wear and tear on the hands caused by cord grips but don’t get that slick feeling often experienced with synthetic grips that have lost their top layer of finish due to over-vigorous cleaning or extensive use. In fact, the natural rubber golf grips from PURE so durable that they can be wiped clean with a damp towel without concern that the tackiness or feel will be affected.

In addition to its consistent tackiness and durability, advances in manufacturing allow natural rubber grips to be produced in a variety of feels from a traditional soft rubber grip feel to a firm, pro grip feel. And all rubber golf grips provide the advantage of lower swing torque.

Ultimately, players should choose the grip that feels most comfortable in their hands. But here at PURE Grips, we’re excited about the qualities of smooth rubber grips. If you’re a cord grip user or a synthetic grip user and would like to experience the benefits of PURE, ask your local pro shop or check our website for our next demo day. The material makeup of a grip matters. And we’d love to show you all the ways PURE rubber golf grips can benefit your game.