Affiliates

We’re Joining Forces With the Best

At PURE Grips, we’re committed to helping every player perform better. That’s why we’ve sought out and partnered with like-minded companies who are offering high-quality, innovative golf equipment with a proven record of competitive success. These companies are not just business partners. They’re the companies that make the equipment we use whenever we play. We’re proud to join with them in offering the best in golf innovations.

Piranha Golf

The goal then, as it is now, was to produce Custom Fitted , High Performance Golf Equipment of the highest quality and engineered to the most precise standards. All Piranha Golf team members live and breathe this culture; an aspect we believe is the most important part of our business. In adhering to and promoting this culture, Piranha Golf strives to ensure that our golfing clients have access to unrivalled custom fitted equipment and “best value” for money.

Our exacting assembly process is what sets Piranha Golf’s products apart from its competitors. Anyone can make golf clubs, golf bags and apparel but we insist on only making custom fitted golf products that are consistent with our brand image. When you decide to buy Piranha Golf equipment you can be sure that we have crafted it to be contemporary, aesthetically appealing but more than anything fun to play with! ….. ” Unleash your potential ”
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Bettinardi Golf

His objective clear, Robert Bettinardi set out in 1991 and began crafting some of the world's finest putters. Already a master engineer milling parts for the defense and medical industries, his talents were sharp and appropriate to make the move into the world of golf. After creating some of his own prototypes, Bettinardi was soon designing and producing putters alongside some of the industry's best and was in demand by golf's top OEM's. Over the next seven years Bettinardi would hone his skills and become recognized as the premier engineer of One-Piece milled putters.

He was prepared and eager to put his own name on the putters he created and in 1998 Bettinardi Golf was born. Some of the original prototypes from that era are among the most sought-after by collectors today. His first milestone came in 1999 when Jesper Parnevik shot 23 under par for a tournament record 265 at the Greater Greensboro Open using a Bettinardi BB-10. A few years later with major tournament wins by Jim Furyk and Vijay Singh would seal the deal: Bettinardi was the name in milled putters.

Bettinardi's staff has grown from a mere handful in the 90's to now over 50 employees designing, crafting, and fitting One-Piece putters (and now high-end, stylish Buckles) for players around the world.
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SeeMore

The SeeMore Putter Company has had an interesting ride in the putter industry since its inception back in 1997. After Payne Stewart won the U.S. Open back in 1999 using one of their putters…I think they sold around 30,000 putters the next day…sounds like their dream come true….right? Well it was…but back then those growing pains ended up killing them. They fell off the map and eventually sold out to an investment company and never really made a name for themselves again until….

Until two former Odyssey Putter Executives bought the company and immediately went to work on building the brand back up to what it was originally known for. And in almost no time flat the two men and their team have built it back to one of the biggest putter companies in the biz. And…they’ve done it the right way…they stuck with the technology that got them their and added some great designs to the existing line-up. All the while keeping quality as their #1 goal.
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Edel Golf

Every club we produce combines the highest quality materials with a blend of old world craftsmanship and leading edge technology. Our clubs are played on all major tours and are endorsed by top 100 instructors world-wide. If you are serious about shooting lower scores, put our product in your bag and take a lesson from a professional that can show you how to maximize its performance.

Our golf clubs can be built to you exact specifications and customized to reflect your unique personality. Edel's craftsmanship is truly 1/1; we stand behind our products and firmly believe that you can't mass produce integrity.
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Henry-Griffitts

In 1983 Henry-Griffitts was founded by Randy and another golf professional, Jim
Griffitts, on the premise that players of all abilities tangibly benefit from custom-
fitted golf equipment. They recognized that custom-fit golf clubs consistently
enhance golfer performance – in ways that mass-produced, off-the-rack golf
clubs cannot. For decades, Tour Professionals have insisted that manufacturers
custom-fit their clubs – the tools of their demanding trade – to their specific body
types and swing motions. Henry-Griffitts discovered what Tour Professionals
have always known: On-course performance is maximized when clubs are
custom fit. Then Henry-Griffitts started asking: “Why has this service been
reserved only for the elite players?”

Since 1983 Henry-Griffitts is in business to help players play their best golf and
reach potentials by training teachers of the game to be the best equipment
experts as well; this methodology transcends the normal golf club company that
simply advertises and sells.

We give the teacher the tools and education to deliver a superior fit with superior
equipment, and deliver the best value for the golfers’ dollars. To obtain clubs
made and fitted as a finely tuned instrument rather than a mere tool offers
advantages to all players at all levels all the time.
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Cool Clubs

Cool Clubs’ promise is simple: “We help you play golf better." But how they do that is far from simplistic. In fact, Cool Clubs’ advanced technology has redefined the way clubs are fitted, a fact that makes this world-renowned company the perfect partner for PURE Grips’ own advanced technology. Cool Clubs knows just how to fit a club and we’re pleased to be providing their customers with a grip that, through our product variety and tapeless installation system, can be custom fitted to provide just the right feel. Those who choose Cool Clubs want to achieve the highest possible performance. With PURE Grips on their fitted clubs, we know they’ll get just that.

Founded in 2007 by industry legend, Mark Timms, Cool Clubs has quickly become the world’s leading golf club fitting company, where advanced technology, the latest brand name equipment, and expert, personalized service converge to help raise the discerning golfer’s game to new performance levels. With Cool Clubs, custom fitting is no longer a specialty service reserved just for touring pros. Although the company works with numerous professionals, they also work with many amateurs who have found that Cool Clubs’ custom fitting can have a dramatic, positive impact on their game.
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Ping

Based near PURE Grips in Arizona, PING has long been a favorite club manufacturer of the PURE Grips team. Early in our development process, we approached PING and introduced them to our innovative grips which we believed would be an excellent match with PING’s innovative clubs. PING agreed and we’re now proud to be partnered with PING through their Custom Works program. Remember to ask for PURE Grips when you order your PING clubs. The PING Fitting Vans even have samples of PURE grips for you to try. It’s the perfect union of two exemplary products.

Founded by a mechanical engineer who honed his skills in the aerospace and computer industries, PING is credited with numerous innovations that have become industry standards, including perimeter weighting, custom fitting and the use of investment casting in the manufacturing of golf clubs. PING’s insistence on adhering to strict engineering principles and tight manufacturing tolerances raised the level of product performance and quality throughout the golf industry.
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Scratch

As an award-winning maker of forged clubs, Scratch Golf is redefining the industry standard for custom fitting and precision production. One of PURE Grips’ earliest supporters, Scratch Golf has now chosen PURE grips as their stock grip on all production clubs. We’re proud to be producing custom-designed PURE grips with the Scratch logo and are excited that players can experience the weight tolerances and tackiness of PURE grips in conjunction with the amazing feel and precision forging of Scratch. The customized PURE Pro developed for Scratch is the perfect addition to these already extraordinary clubs.

Founded in 2003, Scratch’s innovative custom fitting puts players into one of the three swing types identified through extensive R&D and real world player testing. The result is forged wedges and irons that have proven greatly successful on the various worldwide Tours. Scratch has been the number one forged wedge on the Nationwide Tour since 2007 and, in 2009, top PGA Tour player Ryan Moore switched to Scratch irons and wedges the week after the final FedExCup tournament.
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