Pure Grips®

What’s more important, comfort or feeling the club head on impact?

January 03, 2012 | Tips | 1 Comment

Mike and I are heading off to see the 2010 US Open Championship in Pebble Beach. We'll start off by watching the practice rounds on Wednesday as well as the morning tee times for Thursday and Friday. I have had the good fortune to attend some great golf events, but this will be my first Major. I was lucky enough to attend the Ryder Cup at Valhalla in 2008, but a US Open at Pebble might go to the top of the list for me.

Where PURE plays into the Championship

I was able to watch the first round of the Senior PGA Championships in Parker, CO and saw some pros using our grips. It is such a great validation for what we are doing when we see the best players in the world competing with our product in the bag.  It really is amazing to see the guys you follow on TV/ internet choosing to play PURE grips. For me, it just enhances my enjoyment of watching the game of golf played at the highest level. I think that PGA Tour pros playing our grips is an amazing statement about the performance and quality of our products. Most PGA Tour players do not receive endorsement contracts for grips, so they can play any product they want. Knowing that more and more are choosing ours every week is a really great feeling. I am SUPER excited to see our grips in competition this week at Pebble Beach in the US Open!

While we will definitely be looking out for the guys who are playing our grips, as a fan I am excited to see lots of players at the US Open. I love to watch Rory McIlroy, Camilo Villegas, Ricky Barnes and to be honest, I am really going to cheer for a guy named Erik Compton. I saw his story on a PGA Tour broadcast and I see he is playing this week. I wish him great luck!

Industry Motivators and the Golf Community

A lot of the people we meet in the golf industry complain about how infrequently they are able to play golf. We don’t want to be that company, and I am fortunate to have partners that agree. We got into this business because we love to play golf, so we try to play together as much as we can and we try to work in some time to play when we travel.   So, safe to say my partner Mike will take his obligatory beating in California this week. We fly in Wednesday and Mike will be toast that afternoon at Pajaro Valley Golf Club in Royal Oaks, CA. Maybe I can post you guys some video of Mike crying on the blog.

Since we started PURE Grips, we really felt that as a team, we had a good perspective of life as golfers, not as industry insiders. Sometimes this is a bad scenario in starting a business, but the golf community seems to be so open and helpful. I think part of that comes from the product, that story always seems to open doors for us. But, I also think people genuinely want to see a start-up, particularly one marketing an American made product, succeed against the Goliaths of industry.  

 

*Picture of Pebble Beach from Golf & Lifestyle

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Why air-installation may not work with other grips

December 30, 2011 | Be the first to comment on this article.

 

Air installation is an installation process that uses air pressure to attach a grip to the shaft of a golf club. Using glue or tape is now a thing of the past!

Pure, 100% rubber is optimal to use with air installation because it expands and contracts much more easily than other materials. Plastics and polymers can be too rigid to use with air installation, and some rubber blends and polymers can blister and inflate less evenly. One of the worst things you can do is have a grip that is improperly installed or is damaged when installed. Not only is it a waste of your time and effort, but it is a waste of your money as well. And if you unknowingly use an improperly installed grip out on the golf course, you will quickly find out that your round has been wasted as well. Air installation is easy, and as long as you know how to do it, it works perfectly every time.

The best part is that air installation takes only about three to five seconds per club and, outside of the installation gun, requires no additional materials for installation. Customizing your clubs with the grips you want is easy, quick and affordable. If you wanted to re-grip your clubs in the past, taking your clubs to a club manufacturer or to a professional shop was your most likely option. Having someone else re-grip your clubs might have taken a day or two and cost well over $100!

Now, with the power of air compression, you can change your golf grips whenever you need to. It's just as easy to remove old air-installed grips as it is to install them. Feel like you are not getting enough feedback when you are striking the ball? Are you looking for more control in your swing? Switch your grips to a  firmer set in a matter of minutes! Are you suffering from some hand pain or arthritis? Swap on some softer grips and dull those painful vibrations. Different levels of firmness, different materials and different sizes are all available and changeable at your whim! Because the grip is arguably the most important part of your golf club, it is important that you find and use the one that is best for you. Using air installation to install new grips is an easy way to make sure that your swing mechanics and your scores stay consistent.
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How to Eliminate Sore Hands With Your Golf Grip

December 21, 2011 | 2 Comments

 


Having a comfortable golf grip should always be a top priority when you are considering new grips for your clubs. While it is perhaps equally important to find grips that allow you to feel the impact of your shots, what good is receiving feedback on your shots and having maximum control throughout your swing if your hands are so sore and blistered that you can't grip the club?

Here's how you should basically be gripping your clubs:

1. Hold your club with your left hand. If you are left-handed, reverse all of these tips.
2. Try to hold your club with your fingers instead of in your palms.
3. Shift your hand so that your left thumb is pointed straight down the grip. Continue to hold the club.
4. Put your right hand on top of your left hand and hold the grip. Your left thumb should roughly be in the palm of your right hand.
5. The thumb and first finger of your right hand should be together in a sort of "V." This "V" should be pointed at your right shoulder.
6. Your right thumb should not be aligned with your left thumb. Instead, it should be slightly pointed towards your right shoulder.

This is one of the basic ways to grip a golf club and is only a rough guideline. You should work with a swing coach or experiment to find the grip that produces the best results for you. In addition to holding your grip with the proper technique, you need to be sure that your grips are made out of the material that suits you best and have the correct level of firmness. Finding the proper way to grip a club and having proper grips will prevent you from having sore hands, which can negatively impact your game.

Sore hands can prevent you from finishing a round, and they can also cause you to hit more errant shots and increase your score. Because they're the only part of your body that have direct influence over your club, it is very important to take care of your hands. If you are experiencing hand pain, try switching to a less-firm grip. Softer grips can dull vibrations that are known to cause sore hands. If you're using a cord grip, you probably want to switch away from them immediately. If you suffer from arthritis, using a soft rubber grip, and possibly a larger grip, can help ease the pain so that you can finish more rounds. If you think something in your swing is causing you pain, sometimes a swing doctor can identify problems that cause golfers to unnecessarily strain themselves. And as always, if you have what you think are serious or repeated injuries, consult a medical professional.
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KBS Shafts and PURE Team Up!

December 15, 2011 | 2 Comments

Hello PURE grippers, I hope this Holiday season finds you well and maybe enjoying the sun in a warm locale, or at least sneaking in some cold-weather golf in between snow storms. We are busy at PURE grips HQ putting the finishing touches on some new colors for our rubber assortment, and preparing for the start of 2012.   2011 was a banner year for us, but we are even more excited for 2012.   One of the major reasons we are excited for next year is the continuing development of partnerships with other golf companies with a similar vision and pursuit of excellence in  manufacturing golf equipment.   One of these partners we are very proud to associate with is KBS shafts.

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The Full Cord Golf Grip: What is it and Why Does it Hurt?

December 14, 2011 | 1 Comment

 

I'm sure you have seen or heard about them at some point. You might have even read a quote about them in one of the golfing magazines. A club manufacturer will come out and say that they have revolutionized the game of golf with full cord grips. A PGA professional will swear that their life and their play will never be the same because they switched to full cord grips. I've got one thing to say to you: Don't believe the hype.

Cord grips are usually made by weaving strands of cord throughout the basic material of the grip. Quite often, cord is wrapped and embedded in rubber for extra grip and traction. Full cord grips are usually grips that are composed completely of woven and wrapped cord.

While full cord grips are commonly known as "all-weather grips" and are lauded for their ability to wick moisture away from the surface of the grip and a golfer's hands, full cord grips can be detrimental to your game for many reasons. On a purely physical level, full cord grips can cause significant damage to your hands. Full cord grips are so rigid and abrasive that they will tear up your hands, even on the hand that you wear your glove! And even though full cord grips are referred to as "all-weather grips," you still have to take the normal precautions to care for them on the course when it is rainy. You will still have to wipe them down with a towel after every shot, and you will still have to use a golf bag cover or an umbrella to try to keep them as dry as possible. If you are still considering full cord grips because of their supposed ability to keep moisture away, I have to ask you: What's the point? Why bother?   The only reason cord grips exist is the lack of quality materials used in making non-cord grips!

Clearly, a better alternative is a supple, naturally tacky, moisture-resistant grip that is made out of 100% rubber. Our grips are molded in a way that gives the outer surface of the grips a skin that will prevent moisture from permeating the grips, making them easy to wipe dry in any weather.   PURE Grips are exceptionally durable, are exceedingly comfortable and also ensure that your hands do what they are supposed to throughout your swing. You will have much fewer shanks, slices and hooks, and at the end of the day, your hands will be in perfect condition. If you're looking for not only comfort but top levels of performance as well, PURE Grips are the way to go.
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