We wrapped up our first day at the PGA Show in Orlando yesterday. For those who are unfamiliar, it’s pretty much the Detroit Auto Show of the golfing world. It’s where companies like PURE Grips and many others get to show off new products and new technologies to serve the golfing community.

For us, it was a chance to show off our new line of vividly colored natural rubber grips – the only all-rubber grips on the market, actually. It was fun to watch golfers, pros and those who sell golfing equipment react to the new colors. White seems to be a particular favorite. It was quite a contrast to the endless supply of polymer grips that come in all sort of colors, but don’t perform with the consistency or have the same feel of natural rubber.  

When we posted pictures of the new grips on our Facebook Page, we received quite a bit of good commentary. I hope the rest of you will enjoy the new colors as much as our regular followers.

Wes, Jason and a few of the other crew on hand had a lot of fun demonstrating the air-installation process. Watching a golf grip installed in less than 3 seconds always evokes a few “oooohs” and “aaaaahs” from the crowd. Here’s Jason going for a new record for tapeless installation. He bested Wes by a good two seconds...